About this Project
We were asked to produce two activations for Qatar Airways at the worlds largest travel show, ITB in Berlin.
The two key objectives were to educate the consumer about the quality of Qatar Airways First and Business class seats and to showcase the Qatar Airways new A350 XWB airbus.
To meet the first objective we wanted the consumer to experience what it would be like to fly First of Business class with Qatar. We decided to re-create this experience at the stand offering seats with videos we created playing in the windows creating the illusion that you are flying over Doha, Dubai, Paris, London, New York, Singapore and landing back in Qatar within 2 minutes. The experience also included having air hostesses there to further the illusion.
To educate the consumer on the A350 plane we wanted to create an interactive way to encourage the user to engage with he planes structure, controls, technical and safety information. We decided to build a holographic plane and interactive screen gesture controlled screen in the stand where you can swipe left, right, up and down to show you detailed visuals on the planes functions and features.
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On site at ITB in Berlin, Displaying the First and Business class advantages