ANTONY
SHEPHERD
The Challenge
Newcomers and residents in Dubai needed a simple, trusted way to buy and sell everything from homes and cars to mobile phones and even pets. While dubizzle already had the platform, the brand needed a campaign that was memorable, engaging, and relevant to a youthful, social media-savvy audience. The challenge was to make Dubizzle feel not just useful, but part of the culture.
The Plan
As part of the creative team, I helped develop a bold, entertaining concept anchored in a simple promise: whatever you need, you can just #dubizzleit. We mapped out a campaign that would:
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Use storytelling, music, and visuals to show the variety and versatility of the platform.
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Tap into social media trends to connect with audiences in a fun, shareable way.
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Reinforce dubizzle’s values with CSR initiatives like “Adopt Don’t Shop.”
The Execution
The result was a dynamic 60-second ad featuring Flo Akinbiyian. The narrative followed his journey flying over the UAE before skydiving into Dubai, landing in a vibrant, dance-fuelled sequence that showcased dubizzle’s offerings - from the new car hub to pet adoption. Bold visuals of iconic UAE landmarks like the Palm Jumeirah, paired with a catchy rap and trending dance moves, gave the brand a fresh, youthful edge.
The campaign rolled out across TV, billboards at petrol stations, and social media. Online, the dance sequence sparked a viral trend, with audiences creating and sharing their own #dubizzleit videos.
Case Studies
Brand, campaign, and experiential work for some of the region's most demanding names.
DUBIZZLE IT
The Success
57m
Impressions
The campaign generated over 57 million impressions across TV, OOH, and digital, proving its ability to cut through a crowded market and connect with audiences at scale. This reach not only boosted awareness but also positioned Dubizzle as a cultural touchpoint across the UAE.
+1m Views
orginic views
The #dubizzleit campaign video gained over a million views online, turning the jingle into a cultural trend.
CSR Impact
Adopt Don’t Shop
The “Adopt Don’t Shop” message elevated Dubizzle’s positioning, reinforcing its role as a socially responsible brand.
Social Trend
Trending on Social Media
The dance sequence inspired thousands of user-generated videos, creating viral engagement across platforms.
Brand, campaign, and experiential work for some of the region's most demanding names.
Case Studies