ANTONY
SHEPHERD
Direction that makes brands impossible to ignore.
Twenty years shaping how the region's most ambitious names look, feel, and land. I bring the direction, taste, and decisiveness that turns creative work into work that connects. Available fractionally, on retainer, or for select projects.
From brand identity and experiential to campaign and activation. Built to land, not just look good.
Case Studies
Brand, campaign, and experiential work for some of the region's most demanding names.
3-STAGE APPROACH
Your Brand Philosophy
01
Connecting
Where ideas meet audience. Whether we’re building a brand or a campaign, we start by tapping into shared meaning, emotion, and culture.
02
Aligning
Where strategy meets craft. Positioning, message, and visual language pulled into one direction, across identity and every output it touches.
03
Land
Execution with impact. This is where design, voice, and story come together - seamlessly - to deliver consistent creative, campaigns, and brand systems.
What I Do
Senior creative leadership across the full arc, from first idea to final rollout.
Brand Identity & Strategy
Identity systems built to mean something and built to scale. From the core idea to the full visual world it lives in.
Campaign and Activation
Launch ideas, campaigns, and experiences that earn attention and turn it into action.
Creative Direction
on Demand
Director-level creative leadership without the full-time hire. I lead your team, sharpen the work, and keep the standard high. Retainers available.
Brand Care and Evolution
Decks, print, content, activations. The ongoing craft that keeps a brand consistent and sharp as it grows.
About Me
I'm Antony, a creative director and brand consultant with twenty years shaping work across luxury, government, hospitality, and culture.
I do more than make brands look good. I help them mean something.From identity systems to launch campaigns, I lead teams and partner with clients who want more than cookie-cutter design, work that feels considered, cohesive, and built to land.
Whether I'm directing in-house teams or embedded with yours, the job is the same: bring the taste, the direction, and the decisiveness to get it right.
A selection of brand, campaign, and experiential work across the region's most demanding names.
Case Studies
Testimonials
What my clients say
When Antony joined, Inicio was an ambitious young business looking to build credibility in the region’s sports, entertainment, and brand activation space.
He helped shape our brand and how we presented ourselves, bringing clearer storytelling, stronger creative thinking, and a more consistent standard across pitches and live experiences. His direction helped us stand out and grow with confidence. confidence.
Bernie Stanley | inicio | Founder
I’d recommend Antony to any founder or brand looking for a creative partner who brings both vision and strategic thinking. He combines strong creative direction with a deep understanding of the business and audience.
On Desert Chill, he helped shape a cohesive brand across packaging, campaigns, retail, and experiences. He’s collaborative, commercially aware, and great at turning ideas into work that’s exciting, consistent, and built to grow.
Nathen Furlong | Desert Chill | Founder
The one thing Antony is particularly good at is turning business ambition into a clear, scalable brand system. He helped evolve Harrison Rowe into AHR, creating a stronger identity and architecture across our divisions while bringing consistency to how we showed up in market.
He connected brand, creative, and performance marketing in a way that supported growth, giving the business a clearer voice and a more confident platform to build from.
Trusted By
Brands that don't settle for safe.