ANTONY
SHEPHERD
BLACKLANE
The Success
100%
increase in demand
A 100% increase in demand during the launch period, fueled by bold creative, premium placements, and precise targeting that helped Blacklane stand out in a crowded market and capture the attention of high-value travelers.
+38%
increase in ride frequency
The campaign delivered a +35% increase in ride frequency for the all-electric fleet, proving that travelers not only noticed the message but actively chose Blacklane more often.
No. 1
Item Title
The work elevated Blacklane’s brand positioning, cementing its place as the top choice for premium chauffeur services that combine luxury with sustainability.
$60M
Investment Secured
The strength of the campaign helped reinforce Blacklane’s vision and credibility, supporting the successful securing of $60 million in investment, funding that will fuel further expansion and innovation in sustainable mobility.
The Execution
We developed “Dream Big. Drive Less.” — a campaign that blended bold visuals with a strong emotional hook.
-
Striking creative assets across OOH, social, and digital platforms.
-
Short-form video content designed to spotlight both the luxury service and eco-friendly innovation.
-
High-impact placements in strategic locations like DXB Airport and Palm Jumeirah to reach business travelers at the right time.
From Identity to Activation and Campaign Rollouts with Heart
Case Studies
New brand? Big campaign? Need a creative eye on it all?
Here’s how I can help you move things forward — no fluff, just results.
The Challenge
Blacklane, a global chauffeur service, needed to stand out in a highly competitive B2B transfers market. Their new all-electric fleet in the UAE required awareness and differentiation from standard luxury transport. Without a distinctive message, their advantage risked being overlooked.
The Plan
As the Creative Director, my role was to create a campaign that elevated Blacklane’s positioning, highlighting the exclusivity and quality of their electric fleet. We needed a clear message that would resonate with premium travelers and global business leaders, ensuring Blacklane became synonymous with luxury and sustainability.
