ANTONY
SHEPHERD
The Challenge
Newcomers and residents in Dubai needed a simple, trusted way to buy and sell everything from homes and cars to mobile phones and even pets. While dubizzle already had the platform, the brand needed a campaign that was memorable, engaging, and relevant to a youthful, social media-savvy audience. The challenge was to make Dubizzle feel not just useful, but part of the culture.
The Plan
As part of the creative team, I helped develop a bold, entertaining concept anchored in a simple promise: whatever you need, you can just #dubizzleit. We mapped out a campaign that would:
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Use storytelling, music, and visuals to show the variety and versatility of the platform.
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Tap into social media trends to connect with audiences in a fun, shareable way.
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Reinforce dubizzle’s values with CSR initiatives like “Adopt Don’t Shop.”
The Execution
The result was a dynamic 60-second ad featuring Flo Akinbiyian. The narrative followed his journey flying over the UAE before skydiving into Dubai, landing in a vibrant, dance-fuelled sequence that showcased dubizzle’s offerings — from the new car hub to pet adoption. Bold visuals of iconic UAE landmarks like the Palm Jumeirah, paired with a catchy rap and trending dance moves, gave the brand a fresh, youthful edge.
The campaign rolled out across TV, billboards at petrol stations, and social media. Online, the dance sequence sparked a viral trend, with audiences creating and sharing their own #dubizzleit videos.
From Identity to Activation and Campaign Rollouts with Heart
Case Studies
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DUBIZZLE IT
The Success
57m
Impressions
The campaign generated over 57 million impressions across TV, OOH, and digital, proving its ability to cut through a crowded market and connect with audiences at scale. This reach not only boosted awareness but also positioned Dubizzle as a cultural touchpoint across the UAE.
+1m Views
Over a million orginic views
The #dubizzleit campaign video gained over a million views online, turning the jingle into a cultural trend.
CSR Impact
Adopt Don’t Shop
The “Adopt Don’t Shop” message elevated Dubizzle’s positioning, reinforcing its role as a socially responsible brand.
Social Trend
Trending on Social Media
The dance sequence inspired thousands of user-generated videos, creating viral engagement across platforms.