ANTONY
SHEPHERD
CAPITAL.COM
The Success
1,000+
Premium Placements
The campaign was deployed across more than 1,000 digital screens over a six-month period, including Dubai Mall, Dubai Hills Mall, Nakheel Mall, Dubai Marina Tram, Galleria Mall, DXB Airport terminals, Al Bateen Executive Airport, Jetex private terminals, and Abu Dhabi International Airport, delivering sustained visibility across the UAE's highest-value audiences.
+98%
Brand Recall
Independent brand lift research showed campaign recall increasing from 72% to 98%, demonstrating the effectiveness of the creative platform in building awareness and strengthening Capital.com's presence within a highly competitive fintech market.
28%
New Accounts
The campaign contributed to a 28% increase in UAE account openings, successfully translating brand awareness into measurable business growth while attracting a broader audience of new investors.
32%
Member Engagement
The Capital Club gifting campaign generated a 32% increase in actions from top-tier customers, reinforcing member loyalty through exclusive rewards, premium experiences, and personalised engagement.
The Execution
The campaign was designed to transform Capital.com's products into instantly recognisable visual stories.
Built around the idea of speed and opportunity, the creative platform used dynamic motion, bold compositions, and asset-led messaging to make trading feel accessible, relevant, and engaging for a wider audience.
Alongside the campaign development, I created the visual framework, motion language, and video style guide that would underpin future content across the brand. What began as a UAE-focused initiative evolved into a scalable campaign system supporting multiple asset categories and international markets, ensuring consistency across OOH, digital, social, and video executions.
The Challenge
As Capital.com continued its rapid growth, the challenge was to increase brand visibility and attract a broader audience beyond traditional traders. In a crowded fintech market where many competitors relied on technical messaging and category conventions, the brand needed a more distinctive and engaging way to capture attention, build familiarity, and connect with emerging investors across the region.
The Plan
The strategy was to simplify complex financial products through bold, memorable creative that could stand out in high-traffic environments while remaining true to Capital.com's global brand guidelines. Rather than focusing solely on trading features, the campaign centred on the speed, accessibility, and opportunity that define modern investing. This created a flexible creative platform capable of supporting multiple asset classes while delivering a consistent and recognisable brand experience across outdoor, digital, social, and video channels.
Case Studies
Brand, campaign, and experiential work for some of the region's most demanding names.
Brand, campaign, and experiential work for some of the region's most demanding names.
Case Studies