ANTONY
SHEPHERD
CAPITAL.COM
The Success
+98%
Brand Recall
Independent brand lift research showed campaign recall increasing from 72% to 98%, demonstrating the effectiveness of the creative platform in building awareness and strengthening Capital.com's presence within a highly competitive fintech market.
1,000+
Premium Placements
The campaign was deployed across more than 1,000 digital screens over a six-month period, including Dubai Mall, Dubai Hills Mall, Nakheel Mall, Dubai Marina Tram, Galleria Mall, DXB Airport terminals, Al Bateen Executive Airport, Jetex private terminals, and Abu Dhabi International Airport, delivering sustained visibility across the UAE's highest-value audiences.
28%
New Accounts
The campaign contributed to a 28% increase in UAE account openings, successfully translating brand awareness into measurable business growth while attracting a broader audience of new investors.
32%
Member Engagement
By making investing feel accessible rather than intimidating, the campaign contributed to a 28% rise in UAE account openings, turning broader awareness into a broader base of new investors.
The Execution
The platform turned financial products into visual stories anyone could read at a glance. Built on speed and opportunity, it used dynamic motion, bold composition, and asset-led messaging to make trading feel accessible instead of intimidating, relevant instead of remote.
As Creative Director, I built the visual framework, motion language, and video style guide that now underpin content across the brand. What launched as a UAE initiative became a scalable system, holding across multiple asset classes and international markets without losing a beat, proof the platform was built to travel, not just to launch.
The Challenge
Fintech has a familiarity problem, and it's self-inflicted. The category talks to traders in the language of traders, charts, spreads, leverage, and quietly locks out everyone still deciding whether investing is even for them. Capital.com was growing fast and needed the next audience: emerging investors who find the category intimidating before they find it interesting. The task wasn't louder trading messages. It was making investing feel like something they were allowed to walk into.
The Plan
The strategy: sell the feeling, not the function. Not what the platform does, but what it opens up, speed, access, the sense that opportunity is within reach rather than reserved for experts. We built a flexible creative platform that could carry any asset class while holding Capital.com's global guidelines, engineered so the brand felt confident and inviting in the same breath, in the highest-traffic environments in the country.
Case Studies
Brand, campaign, and experiential work for some of the region's most demanding names.
Brand, campaign, and experiential work for some of the region's most demanding names.
Case Studies