Branding - The Big Squeeze Barcelona
Role - Creative Lead - In collaboration with MBLM
Objective - Brand Identity
The Challenge
VoV, a new entity within Saudi Arabia’s ambitious gaming and esports sector, faced the challenge of establishing itself as a premier gaming hub. Despite significant investment and a strategic national focus on gaming, VoV needed to carve out a distinct identity in a highly competitive global market. The challenge was to create a brand that resonated with young, digitally savvy audiences and positioned VoV not just as a gaming platform, but as a cultural epicentre for gaming enthusiasts and professionals alike.
The Solution
To address this challenge, VoV collaborated with MBLM and Myself to develop a robust branding strategy. This involved an extensive process of name selection, leading to the creation of the brand name “VoV,” symbolizing victory and appealing directly to the gaming community.
We crafted an immersive digital environment for VoV, integrating futuristic elements and captivating visuals to offer a unique gaming experience. The strategy extended beyond mere aesthetics, focusing on establishing VoV as a safe, inclusive space where gamers could thrive and compete globally. This included aligning the brand with the broader vision of Saudi Arabia’s gaming ambitions, thus ensuring that VoV was positioned at the forefront of the industry’s evolution.
The Result
The partnership yielded remarkable results. The new brand identity and strategic positioning garnered widespread attention, firmly establishing VoV Gaming as a go-to destination for gamers not only in Saudi Arabia but across the GCC and beyond. VoV hosted several high-profile gaming events and tournaments, with substantial prize money attracting global talent. This not only reinforced VoV’s position in the gaming world but also contributed to the kingdom’s broader economic and cultural goals. VoV Gaming’s expansion within Saudi Arabia and plans for global growth further underscore the success of this strategic branding initiative.
CASE STUDIES
Campaigns
User Experience
Branding
Branding
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