Antony Shepherd
Creative Designer / Illustrator / Geek
About this Project
Oreo approached us to develop an interactive sports inspired game to engage with their customers and that generated social interest. The brief was for the game to be simple to play, appealing to all and easy to participate in but also enough of a challenge to keep people interested.
Our solution
We decided to develop a sports quiz game that would encourage interaction between friends and families at social gatherings or on road trips. We used the Oreo shaped cookie in the menu and as part of the navigation to generate the mental cues that would create desire to buy Oreo cookies. At the end of each round an animation would play too celebrate the users score using the Oreo cookie in place of sports object such as football ball, hockey puck or a tennis ball.
OREO WIREFRAME
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